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Google, the most powerful, highly effective, and of course widely used search engine today, is known to have the maximum search engine hits every day. Due to its immense popularity, worldwide availability and ease of usage, it is no wonder that Google is running as strong as it is and is being used by most marketers in promoting their business online. The majority of internet marketing campaigns nowadays seem to lean in favor of search engine optimization specifically those that are provided by Google. It's quite obvious that as everybody wants to be associated with the number one, likewise, Google being at the top position, every website would definitely want to be placed on Google and appear foremost on the first page of its result page.
Though, getting the first rank in Google's search result is much more difficult than it seems to be. Search Engine Optimization is the only strategy which needs to be implemented accurately in order to enhance the ranking of a website. Indeed, Google's ultimate aim is to judge the web pages through the human eye and cater to the needs of everyone. Since that is not feasible having to contend with so many pages, it has its own, artificial intelligence to judge sites based on user response. Each year, Google changes or modifies its algorithm around 500-600 times so that the search engine ranking of high-quality content websites mark an increase while the rank of those with content farms get considerably reduced. However, most of these changes are tiny tweaks that are introduced almost every day. The major Google Algorithm change that affected all these websites were Google Panda and Google Penguin. And the main reason for these algorithm change can be attributed to the several complaints Google received from users, stating that the content displayed was irrelevant, duplicate, plagiarized, spammy, low-quality, etc.
Whereas a few other algorithm changes like Hummingbird and RankBrain rolled out to help Google better interpret search queries and provide the best matching search result based on searcher's intent. While keywords continued to be important, the marketers were required to expand their keyword research and focus on concepts, not keywords. It's no denying fact that few the Google algorithms seriously shook up the Search Engine Results Pages. So if you ever see a big drop in traffic in a day or so or in your website's Google rankings, then it is indicative of a change on the Google's end to their search ranking algorithm. Perhaps, its time to re-examine your website structure, content and SEO methods used by your marketing team.
However, if your website uses legitimate SEO techniques, your website would probably not have any negative effect by any of Google's Algorithm updates. When a change is rolled out, the first question that many of you will have is whether or not your website is affected by these Google algorithm changes. If so, reach out to us at Prism Digital and we will review it for you and help you analyze the performance of your website, generate more leads and improve your visibility over the internet.
Whereas a few other algorithm changes like Hummingbird and RankBrain rolled out to help Google better interpret search queries and provide the best matching search result based on searcher's intent. While keywords continued to be important, the marketers were required to expand their keyword research and focus on concepts, not keywords. It's no denying fact that few the Google algorithms seriously shook up the Search Engine Results Pages. So if you ever see a big drop in traffic in a day or so or in your website's Google rankings, then it is indicative of a change on the Google's end to their search ranking algorithm. Perhaps, its time to re-examine your website structure, content and SEO methods used by your marketing team.
However, if your website uses legitimate SEO techniques, your website would probably not have any negative effect by any of Google's Algorithm updates. When a change is rolled out, the first question that many of you will have is whether or not your website is affected by these Google algorithm changes. If so, reach out to us at Prism Digital and we will review it for you and help you analyze the performance of your website, generate more leads and improve your visibility over the internet.
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